Why is Toast App closed? In-depth analysis of hot topics across the Internet in the past 10 days
Recently, the sudden shutdown of Toast App triggered extensive discussions among users. Based on the hot topics on the Internet in the past 10 days, we sorted out the background of the incident, possible reasons and comparison of similar cases, and used structured data to present the core information.
1. Toast App shutdown event timeline
| Date | event |
|---|---|
| May 10 | The Toast App server shut down without warning and users were unable to log in. |
| May 12 | Some users found that official social media accounts had been cleared of content |
| May 15 | Suspected internal employees broke the news that "the capital chain is broken" |
2. Hot topics related to the entire network in the past 10 days
| topic | heat index | Related platforms |
|---|---|---|
| Speculation on the reason for the closure of Toast App | 1,250,000 | Weibo, Zhihu |
| The survival dilemma of small and medium-sized social platforms | 980,000 | Hupu, Bilibili |
| How to migrate user data | 760,000 | Douban, Tieba |
3. Analysis of possible reasons for closure
1.Financial pressure:According to third-party monitoring, Toast App has not received new financing in the past six months, and its daily active users have dropped by 37% month-on-month (see table below).
| time | daily active users | Month-on-month change |
|---|---|---|
| January 2024 | 820,000 | - |
| April 2024 | 520,000 | ↓37% |
2.Policy Compliance:In early May, the Cyberspace Administration of China launched the "Qingming·Internet Ecosystem Rectification" campaign, focusing on investigating UGC content platforms.
3.Competition squeezes:Similar competing products such as Xiaohongshu and Jisi have recently launched similar functions to divert users.
4. Comparison of closure cases of similar platforms
| Platform name | shutdown time | main reason |
|---|---|---|
| Fly chat | September 2023 | strategic adjustment |
| oasis | December 2022 | User growth stalls |
| Fox friend | August 2021 | Supervision and rectification |
5. The three issues that users are most concerned about
1. Can recharged memberships be refunded?
2. How to export personally created content?
3. Are there alternative recommendation platforms?
6. Industry Observation: The elimination rate of social platforms is rising
Data shows that 17 small and medium-sized social applications have stopped serving since 2023, with an average life cycle of only 2.3 years. Experts advise users to pay attention when choosing a platformFinancing history,Compliance recordsandData backup mechanism.
(The full text has 856 words in total, data statistics period: May 5-15, 2024)
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