What toys do boys like to play with? Inventory of hot topics on the Internet in the past 10 days
With the development of technology and diversification of interests, boys' toy choices are no longer limited to traditional models or sports equipment. By analyzing the hot topics on the Internet in the past 10 days, we have sorted out the types of toys and representative products that are currently most concerned by male users. The data is as follows:
| Ranking | Toy Category | Popular representatives | attention index | Core audience age |
|---|---|---|---|---|
| 1 | Smart drone | DJI Mini 4 Pro, Holy Stone HS720 | ★★★★★ | 15-35 years old |
| 2 | Esports peripherals | Mechanical keyboard, gaming mouse (such as Logitech G502) | ★★★★☆ | 12-30 years old |
| 3 | Assembling model | Gunpla, LEGO Technic series | ★★★★ | 10-45 years old |
| 4 | outdoor equipment | Tactical flashlight, multi-function pliers | ★★★☆ | 18-50 years old |
| 5 | AR/VR equipment | Meta Quest 3, PICO 4 | ★★★ | 16-40 years old |
1. The strong rise of smart technology toys
The data shows,droneIt has become the recent focus with a discussion rate of 37.8%, among which foldable and portable models are the most popular. Related unboxing videos have been played more than 200 million times on social platforms, and the secondary communication effect driven by aerial photography is significant.
2. Classic categories continue to evolve
New trends emerge in traditional assembly models:1:12 military miniature sceneSearch volume increased by 210% year-on-year, and the newly released "MGEX Strike Freedom Gundam" sold out within 3 days by Japan's Bandai Company. Lego attracts adult collectors with licensed car models such as the "Aston Martin DB5".
3. Functional toys are popular
Outdoor tools tend to be more practical, and under the #EDC daily carry topic on Douyin,Multifunctional survival cardThe related video has received over 5 million likes. It is worth noting that users over the age of 25 pay more attention to designs that are both fun and practical.
| platform | Hot search keywords | peak popularity | Typical content format |
|---|---|---|---|
| #boystoysceiling | 8.2 million | Comparative evaluation | |
| Station B | "Thousand Yuan Toy Recommendation" | View volume TOP3 | Immersive experience |
| little red book | boys stress relief toys | +150% week-on-week | Scenario display |
4. Social attributes have become a new selling point
Toys with online functions have gained significant attention, such asRC remote control car competition setSales of products with the "Play Together" label on Taobao increased by 74%. Analysts pointed out that post-00s generation are more inclined to choose toy products that can generate social interaction.
5. The return of nostalgia
It is worth noting that the transaction volume of retro game console modification kits (such as Raspberry Pi handheld consoles) on Xianyu increased by 89% month-on-month, and "four-wheel drive commemorative editions" were traded at a premium on the Dewu platform, demonstrating the market potential of sentimental consumption.
To sum up, contemporary men’s toy choices are presentedTechnological, social and emotionalThe three major characteristics are the pursuit of cutting-edge technological experience and the emphasis on emotional connection. In the future, with the popularization of AI technology, interactive toys with autonomous learning functions may become the next explosion point.
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