What franchise stores are there in the toy store?
In recent years, the toy industry has been booming, and more and more entrepreneurs have chosen to join toy stores to seize the market. This article will analyze the hot topics and hot content in the past 10 days for you, and introduce in detail the mainstream toy store franchise brands currently on the market to help you make wise investment decisions.
1. Hot topics in the toy industry in the past 10 days
The following are the hot topics and trends in the toy industry in the past 10 days:
| hot topics | heat index | Main discussion points |
|---|---|---|
| Growing demand for educational toys | ★★★★★ | Parents pay more attention to early childhood education, and STEM toys are popular |
| Hot selling IP licensed toys | ★★★★☆ | Sales of toys derived from IPs such as Disney and Marvel surged |
| Eco-Friendly Toy Trends | ★★★☆☆ | Biodegradable materials and sustainable toys have become new selling points |
| Online + offline combination mode | ★★★★☆ | Social marketing and live streaming boost toy sales |
2. Recommendations for mainstream toy store franchise brands
The following are the more popular toy store franchise brands on the market, covering different positioning and investment scales:
| brand name | Franchise fee | Features and advantages | Suitable for the crowd |
|---|---|---|---|
| Toys "R" Us | 500,000-1 million yuan | Globally renowned brand with strong supply chain | Medium and large investors |
| LEGO Store | 1 million to 2 million yuan | High-end educational toys with high brand premium | Well-funded Entrepreneur |
| kids king toys | 200,000-500,000 yuan | A comprehensive maternity and baby + toy store with a stable customer base | small and medium investors |
| aofei animation toys | 100,000-300,000 yuan | Domestic IP authorization, high cost performance | Start-up entrepreneur |
| Brooke blocks | 150,000-400,000 yuan | Focus on children’s building blocks with strong educational attributes | Education industry transformer |
3. How to choose a toy franchise store that suits you?
1.Define target customer groups: Choose high-end (such as Lego) or popular (such as Aofei) brands according to local consumption levels.
2.Evaluate investment budget: Franchise fees, decoration, distribution and other costs need to be calculated comprehensively, and it is recommended to reserve 30% of working capital.
3.Check out brand support: Priority will be given to franchisees who provide site selection training, marketing support, and supply chain assurance.
4.Pay attention to industry trends: Popular categories such as puzzles and IP co-branded models can enhance store competitiveness.
4. Sharing of successful cases
Ms. Wang from Hangzhou, Zhejiang joined a companyBrooke blocksThe specialty store, through the "offline experience + online community group buying" model, has average monthly sales of 250,000 yuan, of which STEM toys account for 60%. She said: “Choosing a toy brand with educational attributes can gain long-term trust from parents.”
5. Summary
Toy store franchise is an entrepreneurial direction full of potential, but you need to choose a brand based on market trends and your own conditions. It is recommended that entrepreneurs conduct on-site inspections of franchise headquarters and make rational decisions by referring to the popular brand data provided in this article. In the future, toy stores with educational functions, environmental protection attributes and IP features will be more competitive.
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