What brand of body lotion is good? Reviews and recommendations of the latest popular brands in 2024
With the arrival of summer, the demand for body lotion surges. In the past 10 days, discussions on “full body lotion recommendations” have soared on major social platforms and e-commerce platforms. This article will analyze the most popular full body lotion brands for you based on hot topics on the Internet and real feedback from consumers.
1. TOP5 recent popular body lotion brands

| Ranking | brand | Popular reasons | reference price |
|---|---|---|---|
| 1 | Vaseline | High cost performance, good basic moisturizing effect | ¥39-89 |
| 2 | oil of olay | Outstanding whitening effect | ¥99-159 |
| 3 | Nivea | German quality, refreshing and not greasy | ¥59-129 |
| 4 | Arden green tea | Fresh fragrance, recommended by internet celebrities | ¥199-299 |
| 5 | Kerun | Special for sensitive skin, gentle and non-irritating | ¥158-228 |
2. The five purchasing factors that consumers are most concerned about
| focus | Proportion | Popular brand recommendations |
|---|---|---|
| Moisturizing effect | 35% | Vaseline, Arden |
| Whitening effect | 28% | Olay, L'Oreal |
| Freshness | 20% | Nivea, Shiseido |
| fragrance | 12% | Arden Green Tea, Dove |
| Cost-effectiveness | 5% | Vaseline, Nivea |
3. How to choose full body lotion for different skin types?
1.dry skin: It is recommended to choose products containing ingredients such as shea butter and ceramide. Vaseline Extra Moisturizing Repair Lotion has recently received a lot of recommendations on the Douyin platform, and its 72-hour moisturizing effect has been unanimously praised by users with dry skin.
2.oily skin: Choose a lotion with light texture and oil-controlling ingredients. Xiaohongshu’s hotly recommended Nivea Cloud Series has become the first choice for oily skin in summer due to its fast absorption and non-sticky properties.
3.Sensitive skin: Avoid irritating ingredients such as fragrance and alcohol. Weibo beauty bloggers have recently recommended Kerun Moisturizing Lotion many times. Its additive-free formula is particularly friendly to sensitive skin.
4. New trends in 2024: These functional lotions are popular
1.sunscreen lotion: As people pay more attention to sun protection, lotions with SPF value have become a new favorite. Sales of Shiseido’s newly launched two-in-one sunscreen and moisturizing lotion have soared on major e-commerce platforms.
2.anti aging lotion: The demand for lotions containing anti-aging ingredients such as retinol and Bosein has increased significantly. Olay’s new Super A bottle series has seen a 120% increase in searches in the past 10 days.
3.Natural organic lotion: Consumers are paying more attention to the safety of ingredients, making organic-certified lotions more popular. Organic brands such as Aesop and Jurlique are performing well in the high-end market.
5. Purchase suggestions
1. It is recommended to choose refreshing products in summer, while in winter you can choose more moisturizing formulas.
2. Before purchasing, you can do a small area test on the wrist or behind the ear to avoid allergic reactions.
3. Pay attention to e-commerce platform promotions. Major brands usually have larger discounts during 618.
4. Pay attention to the production date. It is best to use the lotion within 6 months after opening.
6. Selection of real consumer reviews
| brand | Positive points | Bad review points |
|---|---|---|
| Vaseline | Good moisturizing effect and affordable price | The texture is thick |
| oil of olay | The whitening effect is obvious | Some users reported irritation |
| Arden green tea | Long-lasting and pleasant fragrance | Price is on the high side |
| Kerun | Mild and non-irritating | Average moisturizing power |
| Nivea | Quickly absorbed and not sticky | Stronger fragrance |
In summary, choosing a full body lotion requires comprehensive consideration of skin type, season, budget and personal needs. At present, old-brand products such as petroleum jelly and oil of Olay still dominate the market, but emerging functional products are also rising rapidly. Consumers are advised to choose the most suitable product based on their own circumstances.
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